Project: Kid’s PS Collection
Who:
IKEA Global HQ (SE)
What: Kid’s Interior & Furniture
Time: 12 weeks


Brief
Assessing the functionality of children’s products while creating opportunities for creativity and learning. Develop a CMF (colour, material, finish) strategy for the Unlimited Play Kid’s PS Collection.

Focus
Kid’s real needs in a ‘Learn & Play’ environment to aid their development.

Our Work
* Feedback on prototypes for kids furniture
* CMF strategy to link vision and product
* Communicating goals for holistic design integration
* Full written documentation
* Recommendations for press material
* Workshops for product managers and NPD Team

Outcome
* Enhancement of kids range through strategic use of CMF
* Coherent internal and external communication tool
* The most successful kids furniture range to date