The Trend Compass synthesise and link
macro trends in an easy-to-navigate overview
Our 2020 Trend Compass
The 4P business model and our unique methodology is fundamental to global trend management. The 8 Key Trends for 2020 is a shortlist of key influences already impacting people, cities and businesses, shaping the way we will live, work, play and do business in years to come. Despite we explore the trend individually they are all interconnected – presented as inspiring and visually engaging ‘global future sound bites’ in the snapshots below.
An Easy-to-Navigate Overview
Understanding how trends are interlinked to people’s needs and behaviour is essential to creating new innovation concepts and strategies. Whether you are in leadership role, a planner, in R&D or an individual – the Trend Compass is an easy-to-navigate toolkit synthesising and linking society drivers and macro trends. When you connect the dots it will inspire fresh thinking for your organisations highlighting the challenges and opportunities that lie ahead.
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