Lifestyle & Trend Management

Project: LIfestyle Trend Management Who: Georg Jensen HQ (DK) What: Luxury Goods Time: 8 weeks “A common long-term vision reducing development time and costs” Brief To create a Customised Visual Trend Tool identifying Macro Trends impacting the Luxury...

Group Trend Management Tool

Project: Group Trend Management Tool Who: iitalla Group (FI) What: Interior & Home Time: 5 months “Clearly illustrate how trends and consumer insights translate into new concepts and strategy work” Brief To create a generic Group Trend Management Toolkit to inform...

Market Consumer Segmentation

Project: Market consumer segmentation Who: Tikurilla (FI) What: Decorative Paints & DIY Time: 4 weeks Brief An opening keynote at ‘The Tikkurila Conference 2008’ followed by a survey and workshop for 150+ internal leaders and managers. This format will serve as an...

CMF Source Palette & Strategy

Project: Source Palette & Framework Who: Herman Miller HQ (USA) What: Furniture and Office Interiors Time: 8 weeks “You inspired me in so many ways and opened my eyes to a new way of processing information” Brief Up-date and validate the CMF (Colour, Material...

Natures Touch Premium Paint

Project: Premium Paint Launch – Natures Touch Who: ICI Dulux (UK) What: DIY & Paints Time: 12 weeks Brief Evaluate initial concept for Dulux’s launch of new ‘intelligent’ premium paint – taking it to the next level. Create a customer-driven premium concept...