Project: New Product Launch Catalogue
Who: Swarovski HQ (AU)
What: Lighting and architectural crystal components
Time: 8 weeks
“Creating a trend platform for product Innovations”
Brief
Update Product Launch Brochure 2008+. Create a holistic trend platform to launch the Strass Swarovski product Innovations, adding value, insight and inspiration to current B2B customer-base while attracting new customers.
Focus
Create special focus on the core industry trend ‘Homing’ for each segment and add special section on colours to inspire B2B customers. Tighten up trends and take the brochure to the next level. Inspire and ‘educate’ distributors and retailers in trend understanding. Create a bridge for further trend development for Launch Brochure 2009+.
Our Work
* Comprehensive qualitative research
* Linking trends to crystal components industry
* Art direction and design inspiration
* Coherent and inspiring narration of core segments
* Full scale contextual writing
* Original image sourcing from Kjaer’s photo bank
Outcome
* A future proof framework for trend management
* A new B2B platform to inspire and educate distributors and retailers
* A very successful Launch Brochure 2009+ update
* Coherent internal and external communication
* Positive impact on sales, NPD and communication
