Project: Kid’s PS Collection
Who: IKEA Global HQ (SE)
What: Kid’s Interior & Furniture
Time: 12 weeks
Brief
Assessing the functionality of children’s products while creating opportunities for creativity and learning. Develop a CMF (colour, material, finish) strategy for the Unlimited Play Kid’s PS Collection.
Focus
Kid’s real needs in a ‘Learn & Play’ environment to aid their development.
Our Work
* Feedback on prototypes for kids furniture
* CMF strategy to link vision and product
* Communicating goals for holistic design integration
* Full written documentation
* Recommendations for press material
* Workshops for product managers and NPD Team
Outcome
* Enhancement of kids range through strategic use of CMF
* Coherent internal and external communication tool
* The most successful kids furniture range to date
