Project: Dentist Clinic Strategy and sales marketing tool
Who: XO Care HQ (DK)
What: Medical Devices B2B
Time: 12 weeks
Brief
Develop a CMF (colour, material and finishes) strategy for high-end dentist chair, workstation and associated products to increase sales. The idea was to create a holistic environment proposition to inspire, inform and aid better decision making for dentists when purchasing the XO CARE product range.
Focus
To create a coherent CMF concept and communication platform based on the understanding of the core dentist types as identified during the research phase.
Our Work
* Brainstorm and workshops with stakeholders
* Developing four core dentist profiles and scenarios
* Qualitative desktop research and media scan
* Analysis and synthesis of key findings
* Linking trends to dentistry and consumer behaviour
* Executive summary of key findings (A2 poster)
* Input to communication material
* Keynote at XO CARE summit
Outcome
* Successful and clear trend management
* Unique and future-proof strategic CMF tool
* Comprehensive B2B consumer insights package
* Clear and coherent B2B communication and sales tool
* XO 4 won the Danish Design Prize 2007
