Project: Dentist Clinic Strategy
Who: XO Care HQ (DK)
What: Medical Devices B2B
Time: 12 weeks
Brief
Develop a Dentist Clinic Strategy as a sales marketing tool. The idea was to create a holistic storytelling proposition to inspire, inform and aid better decision making for dentists when purchasing the XO CARE product range.
Focus
Creating a CMF (colour, material and finishes) strategy for a high-end dentist chair, workstation and associated products to increase sales. The CMF concept and communication platform was based on the insights gathered of the core dentist types identified during the research phase.
Our Work
* Brainstorm and workshops with stakeholders
* Developing four core dentist profiles and scenarios
* Qualitative desktop research and media scan
* Analysis and synthesis of key findings
* Linking trends to dentistry and consumer behaviour
* Executive summary of key findings (A2 poster)
* Input to communication material
* Keynote at XO CARE summit
Outcome
* Successful and clear trend management
* Unique and future-proof strategic CMF tool
* Comprehensive B2B consumer insights package
* Clear and coherent B2B communication and sales tool
* XO 4 won the Danish Design Prize 2007
