Project: Vision 2020+ Global Scan Who: WAGGGS Global HQ (UK) World Association of Girl Guides & Girl Scouts What: NGO, Education and Voluntary Time: 12 weeks Brief To carry out a Global Trend Scan for a Vision 2020+ to support WAGGGS’ strategic planning process....
Project: Global Consumer SegmentationWho: NOKIA HQ (FI) + (UK)What: Consumer Insight and InnovationTime: 8 months Brief Expert feedback on existing segmentation and consumer trends vision. Development of a coherent customer driven ‘Visual Lifestyle Tool’ to inspire,...
Project: Trend & Colour Strategy Who: Sony Design Centre (UK) What: Consumer Electronics Time: 5 months Brief Developing a Global Trend & Colour Strategy serving design, marketing and branding team. Pinpoint creative and strategic directions both short (1-2...
Project: The Future of Home Entertainment Who Sony Design Centre (UK) What: Consumer Electronics Time: 5 months “The future of the home entertainment industry” Brief A holistic qualitative study of both short and long-term global trends – investigating their possible...
Project: Impulse New Launch Who: Lever Fabergé (UK) What: Personal Care Time: 12 weeks “This project was really taken to the next level thanks to Kjaer Global’s visionary input” Brief Rethink the Impulse New Fragrance Launch as it has become predictable and consumers...